Experience Design for Events with Andrew O'Loughlin
As event providers we are in the business of giving experiences. Events are what our audiences buy, but experiences are what they want.
As event designers our game has changed. We now create experiences and journeys, not just one off moments in time. Expectations are greater, and opportunities boundless. We know we need to evolve, to innovate.
'Experience Design' brings together innovative methods and a new mindset. Of intentionally creating an experiences that your audience will anticipate, participate in, and share. Positively influencing what they think, feel, do and say.
This session Andrew O'Loughlin will look at the art and the science behind Experience Design. Giving you the strategies and tools to provide to your audience what they want to feel, and what they want to do. You will walk away with the ability to creating engaging experiences, to get more people coming to your events, to provide the experience they desire, and the motivation to come back again.
Andrew introduced some of his thinking and work at the ETF Conference last year, and is now sharing more ways to bring this into your work.
“Very informative and soul searching” – Cat K.
“Loved it… so much to take back to my team and my family too :)” – Simone P.
“Very thought provoking session. Going to be thinking about this all night!” – Rebecca T.
“This was fantastic!! Really great tips & thought process! Will definitely use this! Thanks Andrew!! – Mellissa S.
“Great session Andrew, great tools to achieve goals” – Jen B.
Tuesday 11 February 2020
9:30am to 12:00pm
AUT's City Campus
$45.00+GST for NZEA members
$95.00+GST for Non-NZEA members
Group discount: Every 5th registration from the same organisation is FREE.
Safeguarding your Event (October / November 2019)
with Craig Sheridan & Andy Gollings
Auckland, Tauranga, Wellington, Christchurch
Risk Management Module 2: Managing Third Parties and the Extended Workforce (June / July / September 2019)
with Michelle Macdonald
Auckland, Tauranga, Wellington, Christchurch, Dunedin
Keeping up your Mojo (May / June 2019)
with Claire Wynn
Auckland, Christchurch, Taupo
The Great New Zealand Event Tech Quiz (May / June 2019)
with John Quinn
Auckland, Hamilton, Napier, Wellington, Christchurch, Dunedin
Game Changing Trends (March 2019)
with Andrew O'Loughlin, Shane Vuletich, Alex Devereux & Leisa Sitene
Strategic Planning for Events (November 2018 & February / March 2019)
with JT Kemeys
Auckland, Rotorua, Wellington, Christchurch, Dunedin
Marketing and Digital Media for Events (September 2018)
with Rebecca Caroe
Auckland, Dunedin, New Plymouth
Managing Risk at your Event (July / August 2018)
with Michelle Macdonald
Auckland, Tauranga, Wellington, Blenheim, Christchurch, Dunedin
Creating Winning Partnerships (May / June 2018)
with Mildie Meyer-Els
Auckland, Napier, Wellington, Christchurch, Queenstown