Associate Professor Dave Carter will present the findings of the Massey University-led research project Measuring and Articulating the Value of Live Performance in Aotearoa. This project has established the first national evidence base for the economic and wellbeing contributions of the live performance sector to Aotearoa New Zealand.
Key findings from the project include:
this research values the economic and social contributions of live performance to Aotearoa in the twelve months ending June 30, 2024 at $17.3 billion.
For every dollar spent on live performance $3.20 is returned in benefits to the wider community.
2.3 million people over the age of 15 attended live performances in Aotearoa between July 2023 and June 2024. On average they spent $210 at each performance and attended 4.9 live performances each.
Live performance-motivated expenditure contributes 1.4% to Gross Domestic Product (GDP).
Attending live performances provides an immediate boost to life satisfaction and contributes to a lasting improvement in overall wellbeing.
Live performance supports the creation of 60,500 full-time equivalent roles across Aotearoa.
Volunteers contribute $1.2 billion worth of skills and professional expertise to support the live performance sector.
Audiences value live performance for its ability to affirm identity, build and maintain social connections and enliven public space.
This will be a 30 minute webinar with time for questions at the end.