Associate Professor Dave Carter will present the findings of the Massey University-led research project Measuring and Articulating the Value of Live Performance in Aotearoa. This project has established the first national evidence base for the economic and wellbeing contributions of the live performance sector to Aotearoa New Zealand.

Key findings from the project include:

• this research values the economic and social contributions of live performance to Aotearoa in the twelve months ending June 30, 2024 at $17.3 billion.

• For every dollar spent on live performance $3.20 is returned in benefits to the wider community.

• 2.3 million people over the age of 15 attended live performances in Aotearoa between July 2023 and June 2024. On average they spent $210 at each performance and attended 4.9 live performances each.

• Live performance-motivated expenditure contributes 1.4% to Gross Domestic Product (GDP).

• Attending live performances provides an immediate boost to life satisfaction and contributes to a lasting improvement in overall wellbeing.

• Live performance supports the creation of 60,500 full-time equivalent roles across Aotearoa.

• Volunteers contribute $1.2 billion worth of skills and professional expertise to support the live performance sector.

• Audiences value live performance for its ability to affirm identity, build and maintain social connections and enliven public space.

This will be a 30 minute webinar with time for questions at the end.

Join us as the Global Risk Consulting Group unpacks key findings from their 2024 New Zealand Risk Report, providing event professionals with critical insights into threats and associated risks that can impact events.  

Director Chris Kumeroa and Analyst Jackson Calder will discuss high-priority risks that event organisers need to consider, from natural disasters to violent extremism and national criminality trends. With real-world examples and an overview of quarterly Security Situation Reports (SITREPs), which cover violent crime hotspots, cyber incidents, and more, this session will spotlight the importance of proactive security modelling and risk management.  

Whether you’re planning a small gathering or a major festival, understanding these risks can help you protect your attendees, your team, and reputation. Don’t miss this essential update on what you need to know to make your events safe and secure.

Join us for our Spring Wellington Networking event, proudly brought to you by Generator.

NZEA will provide a quick update, and there will be snacks provided by Generator and a cash bar will be operating.

About Generator
Host your next meeting or event with Generator and make the right impression effortlessly. With over 20 venues, across seven sites in premium CBD locations in Wellington and Auckland, Generator provides the space, ambiance, catering, IT, and professional support for meetings and events for up to 500 people.

Generator Bowen Campus
Generator Bowen Campus in the parliamentary precinct opened in 2022 with the Meeting and Event Suites setting a new standard for meeting and event space in the capital.

With a range of spaces from 4-person meeting rooms to large event spaces suitable for over 100 people, these cutting-edge spaces are perfect for everything from workshops to cocktail events. Equipped with the latest tech designed to support hybrid meetings, all with onsite technical assistance at the ready.

FREE for NZEA Members
$25.00+GST for Non-Members

Event creators share their tips on experiential marketing

Do your events take risks? Push boundaries? Captivate your audience? Could you use some inspiration and advice on creating immersive experiences that leave your attendees wowed and begging for more?   

Then, join our webinar, where experts from Cognizant and Adweek will share their firsthand experiences in delivering experiential events that drive real impact. We'll provide more than just theories – you’ll come away with practical tips to help you overcome creative blocks and craft memorable moments for your attendees. 

You’ll learn:

- Actionable tips from experts who have successfully executed experiential events

- Strategies that you can use to create experiences that bring your brand to life

- How to use tech to create immersive activations and personalized experiences