From an analysis of more than 10,000 events, Cvent has defined four phases of event management maturity. Benchmark your event programme's current state and create a roadmap to elevate your event management practices. Regardless of the current level of your Meetings & Events program, this eBook gives your organisation practical, actionable tips to take it to the next level.

Learn how to improve key areas of your events programme, including:

  • Event Strategy
  • Event Execution
  • Attendee Experience
  • Measurement and Optimisation


Cvent Event Evolution Model