Impact of Events on Hotel Demand

Citywide events are a major demand driver to the hotel industry as well as providing wider economic and social benefits to the host city. Introduction In this report, CBRE have analysed the impact of recent events across Australia and New Zealand to determine their impact on hotel demand. We have analysed market performance data around major event dates and met with market participants to gain insights into the importance of events and how cities can better leverage events to maximise their benefits