Event Report

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Measuring and Articulating the Value of Live Performance in Aotearoa is a Massey University-led research project that establishes the first national evidence base for the economic and wellbeing contributions of the live performance sector to Aotearoa New Zealand.

Funded by Manatū Taonga The Ministry for Culture and Heritage, the report provides evidence that live performance is of significant economic, social, and wellbeing value to Aotearoa.